Our story · In Renu's words
Why I started
Studio Nitara
Studio Nitara was born out of curiosity, admiration, and a deep love for India's handloom heritage. Growing up, my aunt wore beautiful handloom sarees, and through her I became familiar with many traditional weaves. Later, the internet opened an even wider world of Indian textiles — and I noticed that many of these exquisite weaves were nowhere to be found in regular stores.
— Renu
That curiosity became a journey.
Beyond the shops
I went looking for the weavers themselves
I began travelling beyond shops to connect directly with the artisans who keep thesetraditions alive. The very first weaves I introduced to Studio Nitara were Gollabhama and Himroo. Over the years that journey expanded across India, leading me to many remarkable weaving communities.
Today, after nearly nine years, Studio Nitara has a special focus on Bhujodi, Ajrakh and Ikat. Every piece is sourced directly from the weaver — ensuring authenticity while supporting the artisans who create them.
More than a business
Customers who became lifelong friends
I have always been a saree lover, so connecting with women who appreciate handloom came naturally. My very first customer is still in touch with me today — our relationship has grown far beyond buyer and seller. Those are the bonds I treasure most.
Studio Nitara began after the birth of my second child, when I was already selling handmade jewellery through Azmik Designs. I'm also part of Pink Shield, a non-profit supporting women, children and persons with disabilities — and many of the Studio Nitara family have become Pink Shield supporters too. Meaningful businesses can create meaningful communities.
- 9 years
- of curation
- 0 returns
- or complaints, ever
- 100%
- handloom, always
The story behind our lotus
Nitara — “with deep roots”
The name Nitara, meaning “with deep roots,” reflects our commitment to preserving the traditions, craftsmanship and stories woven into every handloom.
The lotus, our enduring symbol, represents purity, resilience and strength. Like the flower that rises gracefully from the mud, it reflects the enduring spirit of India's weaving communities. In Indian mythology, the first woven fibre is believed to have originated from the lotus that emerged from Lord Vishnu's navel — making it a meaningful emblem of our textile heritage, and a cherished motif across many of India's weaving and block-printing traditions.
While our logo has evolved from a blue lotus to a contemporary golden one, its meaning is unchanged — a tribute to the resilience of our artisans and the enduring legacy of our handloom traditions.
“Every Studio Nitara saree carries more than craftsmanship; it carries a story, a heritage, and the soul of the hands that created it.”